When there is the talk of using social media to enhance the visibility and traffic of a website, the talks about Facebook likes are likely to occur. Many website owners believe that getting more likes is a part of the search engine optimization strategy to get good ranking. Here you need to understand that Facebook ‘likes’ do help in influencing the SERPs but they are not directly responsible. Search engine giants take the social signals as a measure to rank the sites but it also has ways to detect whether the ‘likes’ are genuine or inappropriately generated.
When you need to get a website design that is optimized for high SERP, you must research and then make a choice. You can take reviews from past customers and see the experience of the shortlisted company.