- Use promo code and app press kit
When marketing any type of Mobile App For Business, ensure that you have third party press attention before you launch your app to reach your target market. So when the journalists arrive, give them a press kit and promo codes. The press kit must entail screenshots, icons, app descriptions and links that entail all the info needed for someone to write about an app. Videos come in handy too as it showcases the features and highlight your brand story.
- Have a business website
Before the press release, ensure you have the business website ready so that you can add the URL to the app itself. Many leads will firstly visit the website to learn more about the app before they download it on their phones. A website also lets you share news and updates with customers, gain feedback and highlight press coverage in many ways that wouldn’t be possible with an app store listing solely.
There are many programmers who are passionate for building their dream app. But passion alone is not the only thing you need to make your app successful. You can plan your marketing needs and have a proper budget to ensure that you have a higher volume of download from day one.